A Transformational SEO Journey for RMC Education
In this case study, we show how we helped RMC Education boost their website traffic from 500 to 67,000 monthly visitors in just one year. Read on to see how our SEO strategy transformed their online presence and increased their revenue.
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Massive Traffic Growth
Achieved remarkable organic growth within one year.
Monthly Visitors
Top 10 Keywords
Conversion Increase
Revenue Growth
What Our Client Says
Working closely with RMC Education, we were thrilled to see their online presence skyrocket. Here's what their Executive Director, Tabrez Siddiqui, had to say about our collaboration and its impact on their business.
Before we started working with Vikash, our website barely had any visitors, and we relied heavily on paid ads. Vikash helped us rebuild our website and create a solid SEO strategy. In just a year, our traffic grew to 67,000 visitors a month, and our conversions went up significantly. His dedication and expertise made a real difference for our business, and we're truly grateful for his hard work.
Tabrez Siddiqui
Executive Director | RMC Education
Top 10 Keywords
The Challenge
RMC Education relied heavily on paid advertising because their website wasn't bringing in visitors—it had about 500 monthly visits. The site wasn't structured properly, keywords weren't targeted, and the content wasn't optimized. There was no on-page SEO or strategy for organic growth. They didn't show up in Google searches, making it hard to reach students looking for educational services.
Our Approach
When RMC Education asked me to create and lead an SEO strategy, I started by studying their competitors and the industry. I looked for content gaps and ways to improve. I developed short-term and long-term plans. In the short term, we revamped and redesigned the website, created a better site structure and URLs, and updated existing content with thorough on-page SEO and technical fixes.
Long-Term Strategy
For the long-term plan, we researched new keywords related to universities and countries to attract more users. Our goal was to have RMC Education appear in Google search results for any terms related to their services. We created around 800-1000 landing pages targeting different universities and country-specific keywords. By filling content gaps and optimizing these pages with on-page SEO, we greatly expanded their reach.
Link Building and Off-Page SEO
We didn't stop at on-page optimization. We listed RMC Education on many local directories and built backlinks from high-authority websites targeting our chosen keywords. By boosting the site's authority and credibility, we improved its rankings in search results. This link-building and off-page SEO strategy helped drive more organic traffic and strengthened their position against competitors.
Impact on the Business
The significant growth in organic traffic and conversions reduced RMC Education's need for paid ads. They saved money on advertising and saw increased revenue. With a stronger online presence, they attracted more students and expanded their reach in the educational field. The improved website and SEO strategies positioned them as a leader, providing long-term benefits for the company.
Results Achieved
In one year, organic traffic increased from 500 to 67,000 visitors per month. Organic keywords grew from 6.3k to 18k. Keywords in Google's top 10 went from 39 to 950. The bounce rate improved to 26%, better than competitors averaging 48%. Conversion rates increased by 172%, and revenue grew by 81%. In just 18 months, the website traffic reached 100,000 visitors per month.
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