Boosting ActivePILOT’s Online Visibility

The Challenge

ActivePILOT was receiving only about 500 visitors per month, which wasn't enough to generate the conversions they needed. They were missing out on ranking for important commercial keywords, leading to low revenue. Their ideal audience couldn't find the website because the keywords weren't targeted based on intent, and the site wasn't ranking well in search engines. They needed a strategy to increase traffic and attract the right visitors.

Understanding the Market

We began by analyzing ActivePILOT's competitors to see what keywords they were targeting and how they structured their content. We looked for content gaps and opportunities where ActivePILOT could stand out. By researching keywords with commercial intent related to the aviation industry, we found terms that potential customers were using to search for services like theirs. This helped us create a plan to attract the right audience and increase conversions.

Developing a Keyword Strategy

We created keyword groups based on commercial intent to target potential customers more effectively. By grouping similar keywords, we could create focused content that addressed specific needs and search queries. This strategy allowed us to optimize existing pages and create new content to fill the gaps. We prioritized keywords that had high search volume and were relevant to ActivePILOT's services, ensuring we reached users who were ready to convert.

Content Optimization

We optimized ActivePILOT's website pages to make them more search-engine-friendly. This included updating meta tags, title tags, and headings with the targeted keywords. We also optimized images by adding alt text and improving file sizes for faster loading. Additionally, we improved the content's readability and relevance to match what users were searching for. By enhancing the overall quality of the content, we increased the chances of ranking higher in search results.

Improving Conversion Rates

We worked on boosting the website's conversion rate by placing clear and compelling calls to action throughout the site. We made sure that visitors could easily find contact forms, sign-up buttons, and other ways to get in touch. By improving the user experience and guiding visitors toward taking action, we increased the likelihood of conversions. This, combined with increased traffic, led to a significant boost in conversions for ActivePILOT.

The Results

Within a year, ActivePILOT's organic traffic increased from 500 to 7,000 visitors per month. The number of organic keywords grew from 311 to 9,400. Keywords ranking in Google's top 10 went from 21 to 257. The bounce rate improved from 52% to 33%, showing that visitors were more engaged with the content. The conversion rate increased by 71%, helping ActivePILOT attract more customers and grow their business significantly.