Boosting Sales for Eric Originals
In this case study, we show how we helped Eric Originals increase their monthly website traffic from 445 to 8,900 visitors and boost sales by 76% in one year. Read on to see how our SEO strategy transformed their online presence.
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Significant Sales Growth
Achieved remarkable improvements in traffic and sales.
Monthly Visitors
Sales Increase
Organic Keywords
Top 10 Keywords
What Our Client Says
Before working with Vikash, my website was hardly getting any sales. I didn't realize how much we were missing out by not optimizing for the right keywords. Vikash helped us research and implement the keywords that mattered. Now, our traffic has skyrocketed, and we're seeing real growth in sales. I'm truly grateful for his expertise.
Eric Naor
Founder | Eric Originals
Sales Increase
Understanding the Challenge
Eric Originals was struggling with low keyword rankings and minimal sales. The website wasn't optimized with the right keywords because there hadn't been proper keyword research. As a result, potential customers couldn't find the products when searching online, leading to almost zero sales. The lack of visibility in search engines was holding back the growth of the business.
Conducting Keyword Research
We began by conducting extensive keyword research to identify the terms potential customers were using to search for jewelry products. We focused on keywords with commercial intent to attract buyers ready to make a purchase. By understanding what people were searching for, we could tailor the website content to meet those needs and improve its visibility in search results.
Optimizing Product Descriptions
We rewrote the product descriptions to include the targeted keywords naturally. This made the products more appealing to both search engines and customers. We ensured that each description was unique, detailed, and highlighted the features and craftsmanship of the jewelry. This not only improved search rankings but also enhanced the shopping experience for visitors.
Enhancing On-Page SEO
We implemented extensive on-page SEO across the website. This included optimizing meta tags, title tags, and heading tags with the researched keywords. We added schema markups to help search engines understand the content better. We also optimized images by adding alt text and compressing them for faster loading. These steps improved the website's relevance and performance.
Improving Site Structure
We reviewed and improved the website's structure to make it more user-friendly. We organized the products into clear categories and made navigation intuitive. This helped visitors find what they were looking for quickly and reduced the bounce rate. A better site structure also made it easier for search engines to crawl and index the pages, further improving rankings.
Achieving the Results
Within a year, Eric Originals saw significant improvements. Organic traffic increased from 445 to 8,900 visitors per month. The number of organic keywords grew from 612 to 14,300. Keywords ranking in Google's top 10 went from 57 to 489. Most importantly, sales increased by 76%, helping the business grow and reach more customers.
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