Boosting Urology Partners’ Online Presence

The Challenge

Urology Partners wanted to expand their online presence and reach more patients. Their website traffic was low, averaging about 3.5k visitors per month. They needed a long-term SEO strategy to attract more users and increase conversions. Additionally, their website's structure needed changes to help it rank better in search engines and to improve user experience. Without these improvements, they risked falling behind competitors who were more visible online.

Analyzing Competitors

We began by studying the websites of their competitors to understand what was working in the medical industry. We looked at site structures, keyword rankings, and how users interacted with their sites. By identifying content gaps, we found opportunities for Urology Partners to create content that their competitors lacked. This analysis helped us plan improvements for their website that would attract more visitors and improve search engine rankings.

Improving Website Structure

We reorganized Urology Partners' website to make it more user-friendly and easier to navigate. We created clear menus and logical URLs to help visitors find information quickly. We also optimized the site for mobile devices, ensuring that users on smartphones and tablets had a good experience. This restructuring not only improved user satisfaction but also helped search engines crawl and index the site more effectively, leading to better rankings.

On-Page Optimization

We worked extensively on on-page SEO to optimize each page for higher search rankings. This included adding structured data to help search engines understand the content better. We optimized heading tags, images, alt text, meta tags, and title tags to make the content more relevant to search queries. We implemented self-canonicalization to reduce duplicate pages and fix technical errors. These improvements boosted the website's visibility and attracted more organic traffic.

Filling Content Gaps

By analyzing content gaps, we discovered topics and keywords that competitors were ranking for but Urology Partners were not. We created new content to cover these topics, ensuring it was helpful and valuable to their audience. This included informative articles, guides, and service pages that addressed patients' needs and questions. By providing this content, we attracted more visitors searching for related information and positioned Urology Partners as a trusted resource in their field.

The Results

Within a year, our efforts led to significant improvements. Organic traffic increased from 3.5k to 11.1k visitors per month, tripling their audience. The number of organic keywords grew from 2.1k to 7.4k, expanding their reach in search results. Keywords ranking in Google's top 10 rose from 118 to 385, increasing their visibility to potential patients. The website's bounce rate improved to 47%, better than competitors averaging 68%. Conversions increased by 131%, and revenue grew by 77%.