Growing Legalpad’s Online Reach

Analyzing the Challenge

Legalpad wanted to grow their online presence and attract more visitors. Their website traffic was low, around 3.4k visitors per month. They needed a long-term SEO strategy, better content structure, and an SEO-friendly website layout to drive users and increase conversions. The website also needed structural changes to help it rank higher in search engines and stand out among competitors.

Studying Competitors

We started by analyzing the websites of Legalpad's competitors. We looked at how their sites were structured, which keywords they were ranking for, and how users interacted with their content. By identifying gaps in content and keywords, we found opportunities for Legalpad to fill those gaps and improve their own rankings. This research helped us create a plan to enhance their website's structure and content.

Restructuring the Website

We reorganized Legalpad's website to make it more user-friendly and easier to navigate. We created clear menus and logical URLs to help visitors find information quickly. By improving the site's layout, we reduced the bounce rate, meaning more visitors stayed on the site longer. This restructuring also helped search engines crawl and index the site more effectively, which is important for improving search rankings.

Optimizing On-Page Elements

We worked extensively on on-page SEO to optimize each page for higher search rankings. This included adding structured data to help search engines understand the content better. We optimized heading tags, images, alt text, meta tags, and title tags. By making these improvements, we made the content more relevant to search queries, which helped Legalpad's pages rank higher in search results.

Reducing Duplicate Content

To avoid issues with duplicate pages and technical errors, we implemented self-canonicalization. This tells search engines which version of a page is the main one to index. By doing this, we reduced the risk of duplicate content penalties and ensured that the correct pages appeared in search results. This technical fix was important for maintaining the website's credibility with search engines.

Achieving the Results

After a year of hard work, the results were impressive. Organic traffic increased from 3.4k to 14.7k visitors per month. The number of organic keywords grew from 4.9k to 18.2k. Keywords ranking in Google's top 10 went from 312 to 1.4k. The bounce rate improved from 79% to 52%, meaning visitors were engaging more with the site. Conversions increased by 93%, helping Legalpad reach more clients and grow their business.