Reviving History of Soccer’s Online Performance
In this case study, we share how we helped History of Soccer increase their monthly traffic from 1.6k to 10.8k visitors in one year. Discover how our SEO strategy improved their rankings and reduced their spam score.
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Boost in Traffic and Rankings
Achieved significant organic growth within a year.
Monthly Visitors
Organic Keywords
Top 10 Keywords
Bounce Rate
What Our Client Says
We worked closely with History of Soccer to enhance their online presence. Here's what Rhett Lewis, the founder, shared about our collaboration and its impact on his website.
Before working with Vikash, my website was struggling with low traffic and a high spam score due to bad backlinks. I didn't know how to fix it. Vikash helped clean up the spammy links and optimized my content for better rankings. Now, my site's traffic has grown a lot, and my keywords are ranking. I'm really happy with the results and grateful for his expertise.
Rhett Lewis
Founder | History of Soccer
Organic Keywords
The Challenge
History of Soccer, run by Rhett Lewis, was facing several issues. The website had a high spam score of 66 due to spammy backlinks created by previous freelancers. This was hurting the site's authority and search rankings. Website traffic was low, around 1.6k visitors per month. Keywords were not ranking, and pages were not optimized, making it hard to reach soccer enthusiasts looking for historical content.
Cleaning Up Spammy Backlinks
Our first step was to create a list of spammy domains and backlinks. We used Google Search Console to disavow these harmful links, reducing the website's spam score. By removing these bad backlinks, we improved the site's credibility with search engines. This was crucial for boosting rankings and attracting more organic traffic. Cleaning up the backlinks laid the foundation for the next steps in our strategy.
Optimizing Content for Rankings
Since the website's keywords were not ranking, we developed a plan to optimize the existing content. We focused on on-page SEO techniques to make the content more relevant to search queries. This included optimizing headings, keywords, meta tags, and adding internal links. By improving the content quality and relevance, we aimed to boost the site's visibility in search results and attract more visitors interested in soccer history.
Capitalizing on FIFA World Cup 2022
With the FIFA World Cup 2022 approaching, we saw an opportunity to attract more visitors. We planned to cover topics related to the World Cup, knowing that search volumes would skyrocket during this time. We identified popular keywords and filled content gaps by creating new articles and updating existing ones. This strategy helped drive more traffic to the website during the event and increased user engagement.
Enhancing Technical SEO
We worked extensively on technical SEO to improve the site's performance. We implemented structured data to help search engines understand the content better. We optimized images by adding alt text and reducing file sizes for faster loading. We fixed technical issues like broken links, improved site speed, and ensured mobile-friendliness. These changes enhanced user experience and helped the site rank higher in search results.
The Results
Within a year, the website's organic traffic increased from 1.6k to 10.8k visitors per month. The number of organic keywords grew from 3.7k to 17.4k. Keywords ranking in Google's top 10 rose from 78 to 344. The bounce rate improved to 40%, better than competitors averaging 63%. These results show significant improvement in the site's performance and visibility, helping History of Soccer reach a wider audience.
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