Transforming BNCL Law Firm’s Online Presence

The Challenge

BNCL Law Firm needed to revamp their website but faced challenges in preserving their existing pages while improving content and filling in missing pieces. They wanted a hassle-free website without technical issues. Optimizing keywords and ranking higher on search engines was essential to reach more potential clients. The challenge was to restructure the website without losing important content and to enhance their online visibility in a competitive industry.

Analyzing Competitors

Our first step was to analyze the websites of BNCL Law Firm's competitors. We looked at how they structured their content, which keywords they ranked for, and identified areas where BNCL could stand out. By understanding what others in the law industry were doing, we found content gaps and opportunities. This analysis helped us create a strategy to optimize BNCL's website, improve their content, and target the right keywords to attract more visitors.

Optimizing Content

We worked on improving the content for each page, ensuring it was informative and valuable to visitors. We optimized keywords to match what potential clients were searching for. This included updating meta tags, title tags, and heading tags with relevant keywords. We also added new content to fill gaps we identified, making sure the website provided comprehensive information about their legal services. This helped increase the site's relevance and improved its ranking in search results.

Enhancing Technical SEO

We addressed technical issues to ensure the website ran smoothly. This included fixing broken links and adding redirects to any 404 pages so visitors wouldn't encounter dead ends. We optimized images by compressing them for faster loading and added alt text for accessibility. We implemented schema markup to help search engines understand the content better. By improving the site's technical aspects, we enhanced user experience and made the site more search-engine-friendly.

Website Revamp

We carefully revamped the website to improve its structure without losing important pages. We reorganized the site's layout to make it easier for visitors to find information. We ensured that existing content was preserved and enhanced while adding new content where needed. By improving navigation and making the site more user-friendly, we reduced the bounce rate and kept visitors engaged longer. The revamp helped BNCL Law Firm present a professional image online.

Achieving the Results

Within a year, BNCL Law Firm saw significant improvements. Organic traffic increased from 350 to 2,800 visitors per month. The number of organic keywords grew from 34 to 3,900. Keywords ranking in Google's top 10 went from 7-8 to 185, greatly enhancing their visibility. The bounce rate improved from 68% to 45%, indicating that visitors were more engaged. Conversions increased by 54%, helping the firm attract more clients and grow their business.